As the expertises of their city, the Fort Myers Beach Chamber of Commerce lacked the platforms to drive traffic to their participating businesses. A modern logo and branding were only the beginning. With a website made mostly of placed digital ads, the FMB Chamber felt like a flashing advertisement rather than a resource for visitors which South West Florida beach was going to be their vacation destination. By creating a new ad strategy of selling content pieces and feature placements, they were able to maintain and grow their revenue through advertising for local businesses in a way that felt natural for potential visitors. Reimagining the travel guides to make tourists pause to read from the experts about upcoming events and new attractions. From start to finish, the new Fort Myers Beach Chamber of Commerce can live up to the potential of the travel experts they are.